Designing a concept app for dating in Ghana where users can find prospective dates online
I’m a Ghanaian by birth but I lived in the US for a couple of years. If I could describe Ghanaians in general, it’s that we can be a “timid” bunch. Often times, this can be a problem which results in finding it hard to date socially.
But in the world of technology, people are finding ways to connect online especially through social media.
So why aren’t there a lot of dating apps or platforms specifically for Ghana? Well, there are apps like Tinder and Bumble where anyone can sign up but it can sometimes be a ghost town and more often than not, there can be some “suspicious” characters on these apps especially in Ghana.
So I set off on a design challenge to try and design a dating app specifically for Ghana.
Key Takeaways from the survey:
From the data gathering from the survey, it looked like the design of the onboarding process would be crucial.
With that in mind, I took into consideration that users would want options as who they would want to be matched up with on the app.
I also took into consideration a “Verification” process. Most users on Tinder here tend to be “fake” so creating a realistic experience would make sense.
After the onboarding experience in which users answer some basic questions and select their preferences, they’re displayed some matches.
If you notice in the top right of the profile pictures, you can see a “verified” sign meaning that the matches you see have either verified through their Facebook profiles or used a specific ID to verify themselves. Users would be able to skip this verification process but the point is to get people to verify themselves.
Below is the navigation bar.
The menu items include: Matches, Likes, Favorites, Chats, and Profiles. The Match menu item is self-explanatory. The Likes menu is where all the people you’ve liked and have also liked back appear.
With the Favorites, you can actually “favorite” a match in case you want to come back and check out their profile. (I did get feedback that a Favorites section wouldn’t make sense.
Matches appear in the Chat menu. You can only chat with someone you have liked and they’ve like you back.In the Profile menu, you can change your profile picture and preferences to get more matches.
This what the in-app chat screen looks like. Very clean. Simply type and send.
The more matches you get, the more chats appear in your Chats menu. You can always dismiss a chat if you’re done.
This is just a concept and still a work in progress. The design can always change based on feedback and testing. For now this is the concept as it stands. You can check the prototype here (Designed it in Figma):