Ghana Dating App

Designing a concept mobile app for dating in Ghana where users can find and get matched with dates online

Background

In Ghana, the dating scene is evolving due to technology. More and more people are going online and find dates and getting married. But dating apps themselves haven't really taken off in Ghana.

Apps like Tinder and Bumble are available but it can sometimes be a ghost town and more often than not, there can be some “suspicious” characters on these apps.

So I set off on a design challenge to try and design a dating app specifically for Ghana.

Gathering Data About How People Date

The first thing I needed was a bit of data about what dating in Ghana was like. I designed a survey and sent it through various social media platforms including Facebook and Twitter.

From the data I gathered, I could see there was an opportunity to design something that most young people might be interested in. Most participants in the survey said they didn’t really use dating apps. Some had dabbled in the Tinder and Bumble app but not many had actually found good enough matches.

Most cited their mistrust of dating apps as it seems that the people on there are more into hookups, which can be a turn off for people who want more things like casual dating. Here's an infographic containing most of the data: 2018 Dating In Ghana stats


Key Takeaways from the survey:

- Most respondents said they had not used a dating app before

- Respondents who had used dating apps did not fully trust them because some profiles on the apps were "fake"

- If they used a dating app, respondents said "Interests" would be something that they would like to be matched on

- Most respondents were active on Twitter and Instagram

UI Design

From the data gathering from the survey, it looked like the design of the onboarding process would be crucial.

With that in mind, I took into consideration that users would want options as who they would want to be matched up with on the app.

I also took into consideration a “Verification” process. Most users on Tinder in Ghana tend to be “fake” so creating a realistic experience would make sense.

*Why a Verification process?  Most respondents in the survey stated that they had a mistrust of dating apps and so having users verify themselves could help create a more authentic experience. Bumble also has a somewhat way of “verifying” people but making them take selfies

Navigation And Favorites

The menu items include: Matches, Likes, Favorites, Chats, and Profiles. The Match menu item is self-explanatory. The Likes menu is where all the people you’ve liked and have also liked back appear.

With the Favorites, you can actually “favorite” a match in case you want to come back and check out their profile. (I did get feedback that a Favorites section wouldn’t make sense