A concept design for an app for KFC where users can order through a mobile app and use an NFC card to make payments at the drive thru
A design challenge to design a mobile app for KFC Ghana which allows users to make orders online and order an NFC card to make payments at KFC Ghana branches
KFC Ghana has set up drive-thrus in different parts of the city and it’s really convenient to just drive through and order something to eat.
Transactions are usually done in cash in Ghana with card adoption very slow to pick up. Cash payments also slow movement at drive-thrus with drivers slow to pay with cash.
To help with quick orders of meals and adoption of cashless, I designed a KFC app which allows for online payment of meals for pick up as well as an NFC solution for making cashless transactions at the drive-thrus.
This was a quick conceptual project. I researched the KFC menu and designed a visual menu focusing on the meals offered. I designed a process for selecting a food item, making a payment through the app and ordering a NFC card for cashless payments. The app will also allow for top up of the NFC card.
This is what the menu design would look like. It displays the meals with the prices listed as well as what each food would look like.
Now what about the part about paying when using the KFC drive thru? I thought using a credit card would be an easy option. But the whole process of swiping, entering a PIN number and waiting for a confirmation would take a bit of time.
So I thought about the next quickest thing: NFC Payments.
Users can first order an NFC card to be delivered or picked up at any KFC spot. With the card in hard, a user can load the card through their smartphone. They can use Mobile Money or their card to purchase money onto the card.
After money is virtually loaded onto the card, a user just have to “Tap” the card with their smartphone for the transfer to take place.